June 2012


This week we have Gina Miller and Seni Boyd on the Launch Pad. Do the math…..there’s one slot available.

Last week at the meeting I saw several people writing down my E-mail address, but the only one to respond so far is Gina.

OK, this is your chance. Just return this E-mail with your request and I will respond.

And oh, by the way, if you haven’t been in a while and you were planning on watching soaps on Thursday, the Launch Pad would be a great way to jump-start your battery.

More than likely, the jobs are not going to find you…..you are going to have to find the jobs. (Just thought I would remind you)

Bill Johnson


Corbin Maguire’s talk on Thursday got me thinking….like they always do. He really stresses keeping a positive attitude during your search.

I am currently reading “Lone Survivor” by Marcus Littrell, a Navy SEAL who lead a six man seal team into Afghanistan and was the only one who made it out. I just finished reading the chapters detailing his SEAL training and it is brutal. The last week of their basic training is where they weed out those who don’t want to be a SEAL more than life itself. It starts with 80 straight hours of physical punishment including regular 15 minute stints up to their neck in the 59 degree Pacific Ocean, followed by a four mile run where teams of seven carry a 150 pound log over their heads while they run. After 80 hours of total exhertion they are allowed to sleep for 1 1/2 hours…then go at it again.

The relative point I take from this story is this…..before it all started, they received a talk from Joe MaGuire, a decorated SEAL who was on his way to be an Admiral. He told them to take the week one task at a time and not project forward at all….otherwise they wouldn’t make it. Marcus kept telling himself, “I can do this one more task”, while others dropped out as they complained that if it was this bad on Monday, what was it going to be like leading up to Thursday?

Take your search one task at a time. Get finished with that task and take on another. Don’t be discouraged by any long-term projections you might be tempted to make after something doesn’t go your way, because their are going to be certain things in your search that you can’t control…such as the personality or quirks of the person who is interviewing you. The right job WILL come your way and when you are elated by that time when someone tells you that you are the one, there are others who are being disappointed by the decision….that’s just the way it is.

Just make sure that you are the best prepared, self-confident candidate out there and it will happen.

One way you can be best prepared and improve your confidence level is to do the Launch Pad

This week Seni Boyd and Neil Mavis have volunteered. That leaves one opening For this Thursday and three for every Thursday after that. Just respond to this E-mail with a request to be put on the schedule & I will respond with a time.

As always, first come, first served.

Bill Johnson

Angela Fanelli just reminded me that I was going to send out the 25 word list, so here it is.

This is the raw form that I keep in my files. I also keep a current list for distribution and that is what you see, minus the last two columns. We really don’t want someone to be looking over this list seeing if they know someone…..we try to protect your privacy.

Like I said Thursday, look over the descriptions and see what you like and don’t like. Emulate the ones you like and try not to write yours like the ones you don’t like.

Also, I thought I would include our FAQ so you can better understand why we do this:

We have a little schedule in this ministry that we call the 25 word list. This list is sent out to recruiters, friends, and alumni of this program and is a source for resumes whenever a company that has received a copy of the list get’s ready to start looking for talent.


Question 1: Why 25 words?

Answer: Because we want to pique the interest of the reader, not bore them before they get to the end of the list. Twenty-five words takes 2 – 3 lines single-spaced and that allows someone to scan the entire list quickly.

Question 2: What if I can’t get it all in 25 words?

Answer: Just like everything else in this ministry we are not sticklers about this. Thirty words is OK, 40 is too much.

Question 3: I have a lot of experience. What if I still can’t get it in 40 words?

Answer: You can because this is not meant to be a mini-resume…..it is meant to be a “hook” to make someone want to see the full resume behind the brief description.

Question 4: I am suffering brain lock. I can’t think creatively right now….how can I go forward?

Answer: This is your lucky day. I have attached a copy of the current list. Just scan some of the listings and see which ones jump out at you and which ones fall flat. Then write something about yourself like the ones that stand out, and avoid writing it like the ones that fall flat.

Question 5: I have several different things I can do and I don’t see a category that fits. What now?

Answer: Who said you could only submit one listing? Write one for each specialty that you bring to the table and we will put you in there several times. If we only allowed you on the list once, someone might pass over a perfectly good candidate because what they were looking for wasn’t highlighted first.

Question 6: Why do you have initials on the list as well as names?

Answer: Because this list is not what we send out for circulation. I truncate the last two columns before it is sent out. Then employers are told to respond with the initials of the resumes they want to see and we will forward those resumes. This keeps the list somewhat confidential and doesn’t broadcast your name to the world. And, when you do get on the list, please don’t tell me to correct your initials. I have them on there as first letter of first name and first two letters of last name so that I can find them easily in my file of resumes. I also open all resumes before I send them out, just to make sure that I am sending the correct one.

Question 7: OK. How do I proceed?

Answer: I am glad you asked. Just return this E-mail and attach your 25 word description, as well as a copy of your latest and greatest resume. The resume is important because I will not put you on the list unless I have something to send out in case someone asks. One of the beauties of this list is the quick response, and if I have to wait around for you to send me a resume…….that is not good. It also helps if you tell me what category you want to be in.

Thanks for your response. I have a hard time understanding why EVERYONE wouldn’t want to do this.

Bill Johnson

Candidate List.xls

This week Jay Ide and Debra Ingram have signed up for the Launch Pad on Thursday, June 14. That means there is one slot open.

Last week Rhonda Neurburger was the only volunteer, and as a consequence, she got a full 40 minutes of attention on her search.

For the benefit of our new people, and for a few others who don’t read all of their E-mails, I am re-printing our FAQ on the Launch Pad….just so everyone understands what it is all about:

Are you doing everything you can do to further your job search? If you haven’t been on the Launch Pad, the answer is “NO”.

FAQ’s about the Launch Pad:

Question 1: What is the big deal about the launch Pad?

Answer: The big deal is that everyone in the room bonds with your search. Not only that, but you will receive names, companies, ideas and resume suggestions that will give you something to do immediately about your search. Sometime back Russ & I were trying to think of people who would be a fit for a job that came across his cell phone during the Launch Pad. I sent Russ a complete list of everyone who had done the Launch Pad because we can just read the names and images jump into our minds. Unfortunately, just introducing yourself does not leave a lasting impression.

Question 2: How can I get out there in front of strangers? It is too scary.

Answer: You are not going to find a better room of friends. Your social friends are going to give a little advice or encouragement and then go back to their jobs and lives and forget. The people in that room are all in the same place or have been in the same place you are in right now. Even among the leadership group, there are very few people who haven’t experienced job loss. I, myself have been laid off politely, laid off rudely, been fired politely, fired rudely, have worked my way out of a job twice and quit and moved on twice, have taken the wrong job twice, and once I even testified in court on behalf of the company and right afterwards was basically told “thanks for all you have done for us….we don’t need you anymore.”

Question 3: Why can’t I just wait until my resume is ready?

Answer: Because your resume will never be “ready”. The resume is not the most important part of the Launch Pad anyway. We would like nothing better than to help you make it more relevant, but your previous jobs, education, and experiences in your job history are going to be more important than the white space or type fonts in your resume. Besides, if you get on the Launch Pad and then realize that you really want to pursue your passion, you can always get back on the Launch Pad and look for new ideas on how you can do that.

Question 4: What is the acceptable format for the Launch Pad?

Answer: Are you kidding? The 20 minutes are all yours. We only ask that you not use it to sell Amway or use false pretenses to promote some product. One guy passed out 3×5 cards and explained that he would appreciate feedback in a written form because he was ADD and was going to talk for 20 minutes….and he did. Another older gentleman took off his sport coat and started his Launch Pad by dropping down and doing 60 pushups…..just to let us know he wasn’t as old as he looked. Another young man read a prepared text on why he got fired and what he had learned from it, and yet another person talked the whole 20 minutes as he reasoned his way into going after his true passion of life. We recommend that you spend five to 10 minutes filling in the details of who you are and what you are looking for and then allow 10 – 15 minutes for feedback……but it’s whatever floats your boat.

Question 5: OK What do I have to do to qualify to get on the schedule?

Answer: Everyone has the opportunity….for whatever reason, some have not tried. That is their loss. All you need to do is respond to this E-mail with a simple request to be put on the schedule and I will respond with your time. It is that simple. I ask that you respond by E-mail for two reasons. First, it is first come, first served, and E-mail makes it clear who was first. Second, if you tell me during a meeting, there is a good chance I will forget before I get back to the office and that tends to cause hard feelings.

Thanks in advance for volunteering….le bon ton rolle’.

Bill Johnson


I really hate it when a conference call gets scheduled for Thursday and I have to miss a meeting. Especially this week since we have no one scheduled for the Launch Pad.

I liken this to the theory of airline seats or hotel rooms for rent. Once the airplane takes off, you can never sell the empty seat….same thing with hotel rooms. Once the night has passed, you can never sell the room that was empty. That is called LOST OPPORTUNITY COST.

If you haven’t been on the Launch Pad and you don’t sign up now, have you ever considered that you may have just set your job search back another week?

Just do it. Return this email with a request for a slot & I will schedule you. First come, first serve.

Thank you in advance for volunteering.

Bill Johnson